Headshot Resources: Top 5 Reasons Why You Need a Professional Headshot

Jan 4

The Importance of a Professional Headshot | Victoria BC Headshot & Portrait Photographer

Whether you're a lawyer, doctor, author, real estate agent, blogger, creative, hair stylist, or other awesome working professional, it's never been more important to have images of yourself that allow you to stand out.

In a largely digital age, professional headshots help to elevate your personal brand both online and for traditional marketing purposes, such as printed marketing materials, publications, or business signage.

Here are the top five reasons professional headshots are an important and powerful marketing tool:

Recognition
If you are a business owner, you are likely the face of your business and brand. It's crucial for your current and potential customers to be able to recognize you in a professional and approachable way regardless of the industry you're in.
Professionalism
In this social media era, it has become increasingly more challenging to separate your personal and professional life. Potential employers and customers alike can search for you online - what will they find? They're looking at Facebook, Twitter, Instagram, Linkedin and any other account you've created that's searchable. Showing up on social media with a professional image helps to create a familiar and consistent visual reference.
Distinction
In a sea of selfies, a professional headshot helps you to stand out on social media. A professional business portrait will also help your audience, employer, or potential customers understand your personality to shed some light on who they will be working with, ultimately creating a sense of trust and familiarity.
Confidence
Knowing that you've invested in a professional headshot will make you feel more confident in sharing content online as you know that your profile image is a strong and professional representation of you.
Preparation
You never know when you'll need a professional headshot. If you're working toward a job promotion, asked to speak at an event, starting a new job, or your company is updating their website, having a professional image at the ready will help you avoid sharing a smartphone image you would prefer the world didn't see.